Strategy, made visible.
I’m Cielle Lee — a brand strategist and creative director who turns fragmented signals into visual systems designed to move people, and produce measurable results.
A commercially minded marketer with a designer’s eye.
I'm a brand and growth marketer at Cornell, studying Fiber Science & Apparel Design with a Management concentration and Entrepreneurship minor — spanning creator growth, startup branding, consumer research, visual strategy, and community marketing.
I combine strategic thinking with hands-on execution — from early positioning through final delivery across entrepreneurial, agency, and campus work — with a design eye that keeps the focus on quality, audience, and business outcomes.
Brand strategy
Brand positioning, consumer research, competitor analysis, category research, identity development.
AGrowth & campaigns
Social strategy, content planning, customer acquisition, community marketing, event promotion, performance iteration.
BCreative execution
Art direction, visual storytelling, website design, social content, presentation design, packaging, video editing.
CTools & Certifications
Three projects, from diagnosis to measurable outcome.
Dylan Wang
From inconsistent personal content to a scalable creator brand — one identity, one repeatable content system, two platforms.
~11K
Instagram followers in 14 weeks
5.5K
YouTube subscribers in 3 months
20
Inbound opportunities
PlanA Education
Building the brand foundation for an early-stage education startup — identity, website, social, launch campaigns, and community activation.
Identity → Website → Social → Launch
Read case →
EED Design
Client — GoldenBlue 21 · Marketing Internship
Visualizing time-crafted premium: translating 21 years of maturation into depth, authority, and collectability.
Read case →Community, made coherent.
Two Cornell organizations where I helped turn mission and community activity into clearer, more consistent public-facing brands.
From concept to real customers.
WhaleMom · Founder & Creative Director · Sep 2021 — Aug 2023
WhaleMom
Launching a social-impact children’s apparel brand from concept to real customers.
Product design, manufacturing coordination, brand strategy, photography, crowdfunding, and social impact — owned end to end.
$1K+
Crowdfunding raised
3
Product styles to market
1
Part-time opportunity created
100%
Profits donated
Strategy first. Design with purpose. Execute for impact.